White Papers * White papers require Adobe Acrobat (PDF) Reader. Driving Change in a Changing World - Find out where opportunities exist in a turbulent market. By Nextleft. Selling Online Across All Channels: A Roadmap for Leading Manufacturers - This executive white paper by Aberdeen Group describes how leading manufacturers plan to leverage the Internet to compete more effectively. It outlines the key obstacles in selling effectively through online channels and how these obstacles are best overcome with sell-side applications. By Blue Martini. Engaging Customers Across All Touch Points - This paper examines specific examples of how leading retailers are leveraging eCRM technologies to deploy customer-facing strategies cost-effectively. By Blue Martini. A Practical Guide to Brand Building - by Young & Rubicam. In this visionary whitepaper, the president & CEO Young & Rubicam San Francisco writes that "Successful brand building in this new technology-enabled marketplace is both an exercise in the application of age-old practice and the active rejection of everything that has gone before...." The paper showcases the power of CRM technologies on brand-building, and higlights how the adoption of eCRM applications from Blue Martini Software can blend online and offline brand-building. * White papers require Adobe Acrobat (PDF) Reader.