Understanding your company and eBusiness
An eBusiness Self-Diagnostic

1. Your Company's Approach to eBusiness
 
    Embryonic, or no activity   Under development, not yet operational   Operational and functional   Don't know  
 
 
You would characterize your company’s current eBusiness initiative(s) as...
Disagree Partially Agree Agree Don't Know / Not Sure

You have quantified the size of the market that you can effectively serve online

You’ve clearly articulated the top business objectives of your Internet offering

You’ve quantified ways the Internet can improve supply chain efficiency, customer retention, and/or promote new growth strategies for your company

Your online initiatives are meeting your business goals of increased revenues, ROI, improved customer loyalty, etc.

You are confident that your current or planned web offering positions you as a leader in your industry, and in the minds of your customers.


2. Your Customers
 
Disagree Partially Agree Agree Don't Know / Not Sure
 
You've found new ways to serve your customers online
          

Your customers have explicitly told you how they'd like to be served online, and you provide it to them

You know which online audience segments are most appealing and profitable for you

You regularly collect data regarding your customers’ purchases, preferences, and interactions with your company

You transform online customer data into knowledge that has been used to increase your company’s ROI

You've adapted your web site to reflect language, cultural, regulatory, and commercial differences in the other countries in which you serve customers

3. Your Competitors
Disagree Partially Agree Agree Don't Know / Not Sure

You have a complete understanding of your competitor's online initiatives, and have neutralized the negative impacts on your business

You have re-positioned your company to deal with non-traditional, online businesses who also compete for your audience

You have dealt effectively with the threats from new online business models in your industry (e.g., exchanges, auctions, aggregators, supply networks, etc.)

4. Your Channel and Partners
Disagree Partially Agree Agree Don't Know / Not Sure

You've found ways to work online with your channel partners (business customers, distributors, intermediaries, brokers, etc.) in ways that are win-win, and that avoid channel conflicts

You've implemented successful partnerships and affiliate programs that increase your reach, your market exposure, and your sales via the Internet

5. Your Company's Internal eCapabilities
Disagree Partially Agree Agree Don't Know / Not Sure

Your back-end inventory and fulfillment systems are sufficiently integrated with your front-end online ordering systems to prevent 'delivery gaps'

Your management team and staff are experienced and knowledgeable regarding eBusiness, and have strongly endorsed its importance to your company’s overall strategy

Your company boasts an eCulture that embraces technology and the Internet as a standard part of doing business, at all levels

Your online and offline marketing plans are integrated to maximize awareness and brand-building among your target audience(s)

You've digitized your content (information, data, tools, etc.) to enable ready content exchange with your site, your suppliers, your customers, and/or your online partners.

You've resolved legal and regulatory issues (both in the US and abroad) relating to online ecommerce, taxes, consumer personal data, etc.

You have implemented a successful customer service infrastructure that is integrated with your web site

Senior management has earmarked sufficient funds to accomplish your eBusiness goals

Your technology environment (platforms, applications, server architecture, operating system, application/web server) fully supports your Internet initiatives

You’ve successfully addressed the issue of data management in the “back-office” (content storage/server, site interaction schemes, access methodology)

6. Tell us about yourself
Fields indicated with an asterisk(*) are required to send this form.
* Name:  
Title:  
* Company:  
* Industry:  
Department:  
Address:  
City:  
State:  
Zip Code:  
* Phone Number:  
* eMail:  

Please tell us anything else you think we should know;
please leave contact info details for those outside the USA.

Top of Page | Home


Copyright © 1995 - 2008 dazzleM! Studio All Rights Reserved
Privacy